Archive for: June, 2023

Postcard Marketing Tips for Real Estate Agents

Jun 10 2023 Published by admin under Uncategorized

If you’ve been practicing real estate for any length of time, you’ve encountered postcard marketing in some form or fashion.

Real estate agents use postcard marketing (also known as direct mail marketing) for a number of reasons. Among other things, postcards are cost-effective, versatile and targeted.

But the purpose of this article is not to tell you why you should use postcards to market your services. The purpose of this article is to address the “how” of postcard marketing.

To be exact, this article will show you how to use postcards to outperform the competition and increase your ROI. Now that I’ve made a huge promise to you, let me deliver the goods:

Step 1 — Identify Your Audience

When creating your postcard message, start by identifying your audience. This is a critical step because the rest of the process depends on it. To identify your core audience, you simply have to ask yourself a series of questions.

Here’s an example of how your Q&A might go:

1. What area do I want to represent? Happy Town, Vermont.

2. Am I focusing on buyers or sellers? Buyers.

3. Any particular type of buyer? First-time buyers.

4. Where might I find them? Apartments. Perhaps living with relatives in the area.

5. What’s important to them? Learning about the home-buying process.

6. What else is important to them? Finding an agent they’re comfortable with.

Step 2 — Create Your Audience Statement

When your list is complete, you should be able to combine the answers into a paragraph. This paragraph is your audience statement, and it will help you set your postcard marketing objectives (Step 3).

Here’s what the audience statement might look like from the example above:

“I want to reach people looking to buy their first home in Happy Town, Vermont. Being first-time buyers, they probably live in nearby apartments or with relatives (so I should send my postcards to homes and apartments in my farm area). These people will want to learn about the home-buying process in order to feel more comfortable with it.”

You’re probably starting to see the value of an audience statement. In fact, you might even have ideas popping up on how to connect with such an audience. And that leads us to our next step…

Step 3 — Determine Your Objective

Now that you know your audience, you can set the objective for your postcard marketing campaign. Ask yourself, “What do I want to happen as a result of sending my postcards?”

Here’s the key to this step. Don’t ask your postcards to do more than they’re capable of doing. For example, don’t use postcards to try and convince recipients that you offer superior service. That’s a common mistake, and it’s too much to ask of an 8″x5″ piece of card stock.

“Superior service” cannot be conveyed through a postcard. It can only be conveyed through a working relationship.

So let’s scale back the objective until we find something that (A) gives the postcard a more realistic task, (B) follows a more natural sales progression, and (C) capitalizes on known consumer behavior.

Let’s use our postcards to generate a response from recipients.

Now that’s something a postcard can handle — especially if you create a compelling message with a strong offer. And since we know from statistics that most consumers end up choosing the first real estate agent they contact, we’re capitalizing on known consumer behavior.

Following our first-time buyers example, maybe we will promote a free home-buying seminar to generate interest and response. After all, anyone can benefit from a home-buying seminar — but especially those who’ve never bought a house before.

Step 4 — Conduct Your Mailing

This step will vary depending on your audience and your objective. But you’ve done the most important parts already. You’ve determined your audience. You’ve identified what it is you want your audience to do. And you even have some ideas on how to motivate them in that direction.

Continuing our first-time buyers example, this step might involve sending a postcard that promotes a free home-buying seminar.

Step 5 — Evaluate Your Response Rates

Make sure you have some way to track the responses you get back from each mailing. This will allow you to compare one postcard message to another to see which one performs better.

In the first-time buyer example, this could be as simple as tracking the number of RSVPs, or asking people in the seminar how they heard about it. Record the number of people who attend the seminar as a direct result of the postcard, and you’ve measured your response rate.

Armed with this information, you can experiment with other versions of the postcard to see which one performs or “pulls” the best.

Conclusion

There you have it — a structured and logical approach to postcard marketing. Identify your audience. Create your audience statement. Determine your objective. Conduct your mailing. Evaluate the response. Five easy steps!

And here’s a step that will follow automatically — succeed.

** You may republish this article on your website as long as the byline, author’s note and hyperlink are left intact. Please include the article in its entirety.

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Four Steps to a Successful Internet Marketing Business

Jun 08 2023 Published by admin under Uncategorized

The four steps to a successful Internet marketing business include:

1) Input
2) Determination
3) Hard Work
4) Ability to follow directions

Testimonials from 5 and 6 figure earners ooze from every Internet marketing business. Just click on their hype to be besieged by the fantastically easy money you can make with little or no effort. Instead, mine is a story of hope not hype. Having found a legitimate internet business system I have within my power (hard work), and (in my life) guided by God to make astounding incomes.

1) Input: How serious are you about working an Internet business? You have many to choose from. The system I chose requires a high input of your effort. Time is no problem for me since I got laid off a traditional job. Humiliating but had that not happened, I would still be in a dead end job. With an online marketing business, layoffs are never a part of the agenda. I am now my own boss.

2) Determination: Do you want a better life for yourself and those you care about? You can work an internet marketing business like a hobby or treat it like a business. You can work part time while hanging onto your day job. This business encourages you to set a quit date to fire your boss. It is suggested that you write your resignation letter, date it 90 days from now and put it somewhere prominent as a reminder. Scary I know but demonstrating commitment requires your determination.

3) Hard work: The level of hard work should be a primary consideration in your decision to succeed with your home based Internet business. You must commit to putting in focused hard work. Consistently follow the guidelines you are given. If you want your business to succeed, persistence must become a way of life. Be consistent. Be persistent.

The fourth step, the ability to follow directions, must be well thought out before going any further. If you think you know it all, if you think you can go it alone, if you are too proud to admit you need help, then do not waste your time.

Essentially the ability to follow directions is the road to success in this Internet marketing business. Everything is provided. Setup comes with support you can turn to at any time. Training is ongoing and evolving as the co-founders keep tweaking the business to improve an already fantastic game plan. All you have to do is follow the leader just like when we were kids. Be flexible, be alert for the twists and turns that will improve your business. This community of entrepreneurs wants to see you succeed and will provide help and encouragement, if at any time you run into difficulties.

In addition, your ability to follow directions must continue throughout this affiliation because Internet marketing changes so quickly. Any changes will be broadcast to all members. Continual training keeps you up to date on how to maintain your Internet marketing business. You work with or implement Webinars, Skype, Twitter, phone conferences, emails, blogs and more because social networking is necessary to your success.

Remember, for success: it takes input, determination, hard work and the ability to follow directions. You must decide either if this is what you are looking for, or not. Everyone is different and the goals we seek will vary with our own set of circumstances.

Finally, e-commerce is the way to conduct business today. This business plan will keep you ahead of the game in reaching whatever your goals may be.

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Direct Marketing Introductions – First Impressions Are Lasting Impressions

Jun 06 2023 Published by admin under Uncategorized

Get it right the first time; you only have a few seconds at most.

How long do you take to size-up any piece of content?

Really does it take you more than the first five lines? “Thumbs up – - or thumbs down?”

If you’re in direct marketing by now you probably know that your image is everything. A great image is the secret to triggering an immediate response from your visitors.

With that said first impressions are everything. But how do you get started?

All you have are the words

What’s the first thing your visitor sees when they land on your website?

Answer: The first thing they see are the words…

Wow! Do you inject active words into your content to make it more interesting? Using active words give your content a sense of motion and excitement; they are magnificent tools for engaging your visitors.

Develop great communication skills: it’s the only way to be interesting… and it’s the only way to be in the ranks of the experts.

Who has the most prospects lining up in droves?

The leaders, the experts, the “gurus,” it doesn’t matter what term you use; the lesson here is that everyone wants to work with the best.

It’s all about positioning; you’ve got to put some work in to make that great first impression.

Great communication skills give your visitors the power to see through your eyes, the best part of this is that you will be able to connect with your prospects on a more intimate level.

First stop – - the headline

Most of us are drawn in by the headline; it’s the first thing that we see.

A good headline sends positive messages to the brain: “Mmm… interesting seems like what I need.”

A good headline is the only thing that has the power to stop a surfer dead in his tracks.

Good headline writing is like a muscle though: The more you work it the stronger it gets.

No matter how good your headline is; it can’t stand on its own.

Every opening paragraph must answers two (2) questions well

No- – no – - no it’s not, “What’s in it for me?”-But-”What’s this all about?” and “Can you help me?”

You see your opening headline already gave them the benefit, it’s your first five lines that will tell your prospects if you can deliver this benefit or not.

A strong statement in the first five lines is the only thing that can cure your visitors’ short attention span.

The only way to serve up the goods is with sound information. Get to the point; rambling on and on will only bore your visitors and send them running for cover.

Sorry I didn’t mean to be harsh but your visitors have so much choice: And you, all you have are just a few seconds to get their attention. First impressions are lasting impressions you may never get another chance.

So you see you’ve got to do your home work. Part of your direct marketing strategy has got to be researching “hot topics” in your niche.

This will ensure that you’re creating content that your visitors will find interesting. Imagine how happy they’ll be when they find that you have the exact information they are searching for.

Just think how much you’ll enrich the time your visitors spend on your website, they will come to know and trust you. You’ll never have to worry about credibility again. If you create conditions like these I am willing to bet your direct marketing campaign is very effective.

I know its so cliché, but you simply must invest in yourself, it’s the only way to get better at your discipline.

You do practice headline writing… right.

Remember you only have a few minutes to get it right, so it makes sense to get it right the first time.

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How Does Affiliate Marketing Work?

Jun 04 2023 Published by admin under Uncategorized

Affiliate marketing is an extremely popular and effective method for earning money online. It is widely used by merchants, both big and small, to decrease their advertising budget and to make more sales. How does affiliate marketing work? Well, the merchant aggregates out its advertising to others, called affiliates, and will pay each affiliate a percentage of the sales price, also known as a commission, for every sale made through that affiliate’s marketing efforts.

Affiliate marketing gets its name from the concept of “affiliating.” To “affiliate” is to form a partnership with someone else to achieve a certain end. In this case the merchant is forming a partnership with a group of individuals or companies to market its products and services in exchange for a percentage of the sales price.

Affiliate marketing is great for earning money online because, as an affiliate, you don’t have to worry about inventory, shipping, or providing customer service. All you have to do is market the product online.

How to Find Affiliate Programs

The easiest way to find affiliate programs is to join one of the affiliate networks. Affiliate networks have countless products and services listed that  you can promote as an affiliate. The network manages the affiliate program for the merchant and is responsible for paying all affiliates for the sales hey make. The major affiliate networks are Paydotcom, Clickbank, and Commission Junction, although there are many others. Paydotcom and Clickbank are the easiest to sign up for beginners. Commission Junction requires that you jump through a few hoops before you can become an active affiliate, and one of its requirements is that you have a website.

You can also find affiliate programs by searching for them on the web. Almost any product out there, from the well known, to the just emerging, will likely have an affiliate program. Typing in  “product name” plus “affiliate program” into Google will bring up links that will take you directly to the section of the company’s website about their affiliate program.

How Affiliate Sales Are Tracked And Credited

Affiliates are paid for sales tracked through the use of special links called affiliate links. The link goes to the merchant’s website which is designed to sell the product or service offered.  In the link is special code called an affiliate ID which tells the affiliate network or merchant which affiliate made the sale and allow them to pay accordingly.

Many affiliates choose to re-direct to their affiliate links from their own domain. The reason for this is that affiliate links can be quite clunky.  Other reasons to use affiliate link re-direction rather than direct linking are a wider array advertising options and fewer lost sales.

How Affiliates Get Paid

How and when you get paid depends on the affiliate network or the merchant, if the merchant is running his own affiliate program. Most of the time, you are paid on a net 30 basis, which means that you are paid for all sales made in the previous 30 days. This breaks down to about once a month, with a lag time of a month when you first start.

For payment methods, some affiliate networks/merchants will pay you by a mailed check, direct deposit to your bank account, or even through Paypal. When dealing directly with a merchant, sometimes you can negotiate how you are paid, if you have a preferred method.

I hope that this article helps you understand how affiliate marketing works. Anyone can become an affiliate marketer. It simply takes a little marketing know-how and some time and dedication.

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A Look at Direct Mail and Online Marketing for Small Business Marketing

Jun 03 2023 Published by admin under Uncategorized

Marketing and advertising plays a vital role in every small businesses. The fact is its important for the business owner to understand the need of his clients and formulate a strategy which will support those people needs. Marketing and advertising for any small business establishes the desire of the owners to grow and broaden their products or services. The use of junk mail and the web provides great opportunities to see organic growth of a small business. The following article looks at direct mail and online marketing for small businesses to reach a wide audience in cost effective and efficient ways.

Letterbox Mail

Letterbox deliveries is one of the best performing mediums of marketing for small business. It is competent at reaching an a number of buyers for only a few cents per letterbox. Radio, paper and television may perhaps be a pricey and hard to organize ways of advertisements for small business owners. To ensure that your advertising and marketing really creates increased traffic and plenty of attainable gross sales, you can look for firms that supply letterbox delivery within given areas. Specify your audience and organize letterbox circulation within each of those communities. Many businesses are offering cost efficient publications, circulation and design packages to cover anything from thousands to millions of catalogue delivery. For substantial circulations, it just takes a small number of responses to make the mail promotion profitable and get a return on investment.

Digital Marketing

When marketing for your small companies, typically the most popular method at the moment is through the net. Most small and large business entrepreneurs employ online advertising and here they try and give a discount for their consumers. This is a practical, easy approach to target the buyers needs regardless if see them in person or not. To get easily connected, you have to come up with an detailed site where people can look for your goods and services offered and your contacts and summary profile about your business. Your website should be used as your major point of contact on the net for your business. Internet promotion for the business is an effective and convenient solution to invite and interact with prospects. If you are a small business owners, you will want to think of effective methods or approaches to interact with prospects on-line. There can be various firms that can offer to get you more prospects through growing your online attractiveness.

Combine Direct Mail and Web Marketing

Another great approach in promotion for an enterprise is to set up a well-round strategy that combines print and website marketing. Taking this process allows you to cover just about all basis of where you are very likely to get in touch with your prospects. While a large number of people are on the net, there is still a great number who check out their mail. Combining mail and website marketing allows you greater opportunities to connect with individuals who may not find your enterprise within only one medium.

Work with other community merchants to co-promote your businesses with direct mail. This minimizes the expense of performing a letterbox campaign while still getting yourself a huge exposure in a great number of houses.

Afterwards, apply website marketing including social websites, search engines and internet mail to contact those same audiences using a regionally targeted method. If you co promoted with other businesses using mail, you can work together online also. Ask your partnering enterprises to promote your small business on their web updates, email address catalogues or back link off their site to your site while you do the equivalent for them. This further allows you to get through to prospects you may not generally have accessibility to exclusively.

Combined direct mail and internet for marketing a small venture involves creativity and partnerships to make your promotion go very much further in access as well expenses.

Use the combination of mail and the internet for great effect to grow your business and give it better exposure.

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