The 80/20 Rule In Direct Mail Marketing

When it comes to marketing your offline business, it can be tough. You have to deal with employees, you need to manage the store, you need to interact with customers, and you still have to do the marketing for the place. Does this sound like you? Well if it does, I have an answer for you.

Have you ever heard of the 80/20 cliché? Well if you didn’t, here’s how it goes: 80% of your business profits will come from 20% of the work that you do. So you can probably stand the chance of working less, but can still earn a lot of profits from your business. I mentioned the 80/20 rule because in business, this cliché is absolutely correct.

But if you’re thinking what the 20% is that will bring you the 80% profits, then congratulations! You have landed on the right article because I’m going to show you a marketing strategy that I hold very close to my heart. It’s something that not a lot of people do right, but it can be worth absolutely every penny if you do it right.

So what is the marketing technique that I am talking about? You’re probably lost also because I haven’t revealed this secret strategy with you until now. Here’s the marketing strategy that can take your business and turn it into a money-making business almost within a few weeks:

- Direct mail

With direct mail, you can reach a lot of people for a very low cost. Let’s imagine that you were a marketing consultant and you needed to find ways to promote your business. Would you try to use brand advertising to get your message across… or would you rely on direct response marketing to get you more new customers? I’m pretty sure you know the answer to this question, but it’s worth a shot in asking you if you understand.

Well I ask that because direct mail works in the same way. You can use it to follow up on leads that you have gotten in your business, or you can use it to make more money on your previous customers. If I were you, I’d definitely spend more time trying to extract more value from a customer who has come to your business time and time again.

Now don’t get me wrong, I absolutely think that you should follow up on the sales that you’ve gathered because you want to turn these prospects into buyers also. But on the flip side of that, marketing to your existing customers is something that should be given more priority to, because this is where 80% of your profits will come front.

If you’re not selling to your existing customers via direct mail, then what is it that you are doing? I think it’s time to put this direct mail strategy to use in your business so that you can experience more sales and profits. But don’t take it for me – go out there and start using these strategies right away in your business. You’ll stand to make some major profits marketing this way.

Good luck with making these tips as profitable for you as possible.

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